So you know LinkedIn is booming, but exactly how can it be used to drive leads? You’ve also heard of Google Search, but what about Google Display? And can Pinterest be a cost-effective way to drive awareness for businesses of all types?In this webinar, MCM will show you their channel insight by talking you through exactly what they have seen success with, giving you actionable tips to take away and implement yourselves.Our panellists will provide:Insights into ad platforms such as LinkedIn, Google (Display) and PinterestExactly who is on each of these platforms and what you can expect them to deliverGuidance on how to you can use these platforms for either awareness or lead generationExactly what targeting options you should tryExactly which campaign types get the best resultsHow you can prove ROI from all of this activity